Kicks on fire nike foamposite11/9/2023 ![]() ![]() It puts you in a completely different category in terms of being a face of the league and marketability.” “Nike is a top-known brand in the world, and if you have that brand putting major marketing dollars behind you and building a global product, it’s next level. “There’s nothing like it,” said Jessica Holtz, CAA Co-Head of Basketball. In the nearly 40 years since Nike first established MJ’s series, the signature shoe has become a pillar of an athlete’s portfolio. The massive new extension, negotiated by CAA, locks Booker in with the Swoosh until Fall 2029, with the expectation from both sides that the runway for his signature series can extend even further throughout his career. It was a very special moment - for me, my family, and everybody that was in attendance.” “To be the 24th signature NBA athlete at the brand, obviously, it’s something that I was fighting for for a long time. “It was a really special moment,” reflects Booker. “They dropped it in on me as a surprise,” Booker can now smile and say.Īlmost immediately, a hand-painted, $2,000 black bottle of Clase Azul Ultra appeared, featuring platinum and silver design detailing and even a 24-karat gold embellishment along the signature bottle silhouette, as celebratory shots were in store.īooker’s mother and sister had made their way to the resort to join in on the celebration, along with then-Suns teammate Chris Paul. The Devin Booker signature shoe series was on the way. As the room fell quiet, the realization of what had just happened hit everyone. When the next slide turned over, there was a portrait of Booker. ![]() The tally totaled 23 athletes from the NBA and seven stars from the WNBA. It was a typical “Business of Devin Booker” meeting, with Nike execs and designers traveling to Phoenix to meet with Booker, his dad, brother and agent. In a conference room at the swanky Sanctuary Hotel in Camelback Mountain, Nike reps began to talk through the history of every Swoosh signature athlete, dating all the way back to Michael Jordan, including icons from both the NBA and WNBA like Penny Hardaway, Sheryl Swoopes, and Kobe Bryant in the chapters since.
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